Monthly Archives: November 2013

BLOG POST 4: Public Relations and the online environment

How have digital platforms changed PR strategies and how do they interact with non-digital platforms?  The reign of digital platforms in modern communication and the consumption of goods, services and content online has prompted a shift in the relationship between PR agencies and journalists. The evolution of social media and the proliferation of digital devices […]

Blog Post 3: Privacy and digital technology

Referring to Jurgensen and Ray (2012), how are digital technologies affecting (In positive and/or negative ways) user’s privacy?  Despite there being strong evidence to suggest that new digital technologies have been to the detriment of personal privacy, the positive implications of data disclosure are yet to be fully acknowledged. As Jurgensen and Rey (2012) suggest […]